SPACE BETWEEN SPACE WITHIN
Exhibition Branding & Catalogue
2016
The exhibition branding was done based on Motoi Yamamoto, a Japanese artist who uses salt to create large scale installations. He forged a connection with the element while mourning for the death of his sister and started creating art out of salt in an effort to trace back his memories.
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ART DIRECTION
The concept of the exhibition revolves around the idea of Space. Space Within represents something internal like the memories of a person. It could also represent a space indoor. Space Between symbolises to the connection between two person; the intimacy of a relationship. There is a physical and psychological space between the living and the dead. As the artist uses salt to form a labyrinth within a space of an enclosed room, he is following its path, returning to his memory, a space within his mind which connects and close up the space between him and his sister.
The branding concept was based on 3 words: Space, Memory and Labyrinth. The cube represents a three-dimensional space as well as the shape of a salt particle. The design was further simplified into its outline which forms the shape of a hexagon which forms a labyrinth similar to the installation of the artist.
Exhibition Branding - Collaterals: Poster, Brochure Guide, Ticket, Direct Mail, Packaging, Crew tag.
![](https://freight.cargo.site/t/original/i/011bc4ff041e8daa90fa574c05f4af51cc5ba7af68f2ff5a223a34959e39ebc1/vc4.jpg)
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Exhibition Catalogue:
![](https://freight.cargo.site/t/original/i/e5c79444a28a6c066a3abaa5207674b0164e0e191aa15d6fa6d619042e18855c/vcbook5.jpg)
![](https://freight.cargo.site/t/original/i/fb61426830ea7d39e3e221c068c75ecad9232dd1d7e74041d7a90d24202dbc64/vcbook3.jpg)
![](https://freight.cargo.site/t/original/i/2a811e3ae4fcc013efc1959dee587be294ccd6e86e760fc37fcbe8df1ba8c48f/vcbook10.jpg)
![](https://freight.cargo.site/t/original/i/04fa71543a773965b0096eeb80863d7d4d4be9a93d5f08ee59ecc40fd2543993/vcbook8.jpg)
![](https://freight.cargo.site/t/original/i/9a7f19330d0a012568578e8ea8b9ff3c973c132b1cfd84ec7b69ea3a5a57105c/vcbook11.jpg)
![](https://freight.cargo.site/t/original/i/61748b4170c9673192e4ec6b9e8a09ff12039d40b762b41a1250736b3e04a721/vcbook15.jpg)
![](https://freight.cargo.site/t/original/i/4379d60bcccaa35f6ef06a1ac89bcf9cf538d79fd8bb36fd3a83a2a1d1460528/vcbook17.jpg)
![](https://freight.cargo.site/t/original/i/e4c5a8ef75f268ab9077b26d1610be0b26ef91c697ae02ca120a48d059d3efd4/vcbook18.jpg)
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![](https://freight.cargo.site/t/original/i/88bd90725f33de68bf2bd41d3229f1fdc33f8af4f910c1e16768d3e8ac5c7e0e/vcbook23.jpg)
![](https://freight.cargo.site/t/original/i/b6cc65aade4d84567e84797cbd1554ec40c00c8affe7f57dbb5b9e7e9c5e6bbd/vcbook24.jpg)
![](https://freight.cargo.site/t/original/i/e2496b52f552b2eb0e8101c52382dfa0edb35e9e65d24dfe7a92a8eaff34510b/vcbook27.jpg)
![](https://freight.cargo.site/t/original/i/fd95b20a847808e397b3d3479a14f51ef50eb7ac3b562d09c6dee913ca4ca815/vcbook28.jpg)
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