IKEA FRAKTA that | IKEA Singapore

Supermarkets have started implementing a 5c charge on plastic bags. But many shoppers are still forgetting to buy or bring reusable bags, repeatedly paying for plastic. Now’s our chance to feature our FRAKTA as an affordable, sustainable lifetime solution.

Our focus will be reminding shoppers to bring their FRAKTA bag to avoid waste.

And as more shoppers bring FRAKTAs out to supermarkets, this can also be our chance to strengthen IKEA’s association with sustainability.

Agency: TBWA Singapore
Client: IKEA Singapore
Executive Creative Director: Asheen Naidu
Art Director: Su-Lynn Goh

Copywriter: Priscilla Liew