To recruit more kindergarten teachers, the Ministry of Education, Singapore wanted us to created a video to raise awareness and educate the different qualities that a teacher should possess. What a better way to teach other than starting from the ABCs? We decided to share the various values through the quirky hand drawn illustrations, each letter tells a different story.
Agency: BLKJ SingaporeClient: MOE Kindergarten Creative Head: Sonali Ranjit, Antara Aneja Art Director: Su-Lynn Goh