A to Z | MOE Kindergarten

To recruit more kindergarten teachers, the Ministry of Education, Singapore wanted us to created a video to raise awareness and educate the different qualities that a teacher should possess. What a better way to teach other than starting from the ABCs? We decided to share the various values through the quirky hand drawn illustrations, each letter tells a different story.

Agency: BLKJ
SingaporeClient: MOE Kindergarten
Creative Head: Sonali Ranjit, Antara Aneja
Art Director: Su-Lynn Goh