Spatial Branding

Dialogue in the Dark (DiD) is an awareness raising exhibition  originally founded in Germany, has reached 30 countries and more than 150 cities across Asia, Europe, the Middle East and the Americas since 1988. DiD Singapore puts visitors in everyday situations - except in complete darkness. Simple things like crossing the street or visiting a hawker centre suddenly become extraordinary challenges. For this branding project, the task is to rebrand Dialogue In The Dark with a whole new brand story and identity.

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