ALL LOVE IS SWEET | Sticky Singapore
2022
Valentine’s Day is still predominantly celebrated and marketed as a heterosexual holiday in Singapore. Binary thinking, 22 years into the 21st century? Ew.
Local candy brand, Sticky Singapore designed a series of candies and packaging to give better representation to all types of love, with each design inspired by different flags within the LGBTQ+ community.To promote a better understanding of different sexual and gender identities, each set of candy came with an educational insert and a QR code that led to a dedicated website for the initiative.
Local candy brand, Sticky Singapore designed a series of candies and packaging to give better representation to all types of love, with each design inspired by different flags within the LGBTQ+ community.To promote a better understanding of different sexual and gender identities, each set of candy came with an educational insert and a QR code that led to a dedicated website for the initiative.
![](https://freight.cargo.site/t/original/i/cd29c893e86c2f0c343752dfca2b183bdd23e6f3fc975d86e99f296e7b5a6aac/ALISWEB-03.png)
![](https://freight.cargo.site/t/original/i/0e94d2eb345236b9827402136e548b339134f6e9a468187e5bd99ba238a4b987/ALISWEB-02.png)
![](https://freight.cargo.site/t/original/i/fe1b6593fa2a9454e5e04e6a9bfab7fe27a33a5160fb35e72f243f57c067f860/ALISWEB-04.png)
![](https://freight.cargo.site/t/original/i/8886a18b48ac1ffec84eb0b22055d6a82d6edab8d9dc0baf50d9bd72966fe876/ALISWEB-01.png)
![](https://freight.cargo.site/t/original/i/6533d7c44ed52ff63a3303ba15f5c6305faa9b1e093cf874dca39279b5103f52/Screenshot-2022-04-06-at-4.43.33-PM.png)
![](https://freight.cargo.site/t/original/i/bea0288508e4c9f8331202b3dbf3be7373ec68e3d0f0d8f9137dcf8eedbd33d1/Screenshot-2022-04-06-at-4.43.24-PM.png)
![](https://freight.cargo.site/t/original/i/cabb988c9e6a52fcc7186aeabe62cd2474084f3f90e96ca471916c2164d2ecae/ALLLOVEISSWEET_allboxes3.jpg)
![](https://freight.cargo.site/t/original/i/12e5ed22fc43c1ab2c40abfbbce08f171a81d0597451422da4cfe6d6a3979d3a/Screenshot-2022-04-06-at-5.02.02-PM.png)