Bucket lists. We all have them. But why are we leaving what we want to live for to when we are old? What if we create an anti-bucket list; the Living List. 

The Living List aim to encourage people to press play on all the things in life that they’ve put on pause and start living life to the fullest.

We extracted the play button from the logo and transformed it into a simple visual device that ties the brand to the campaign messaging.
The visual mnemonic of the play button allows flexibility in terms of art direction, bringing in a dynamic, fresh and bold look and feel to the brand. 


Agency: TBWA Singapore
SingaporeClient: FWD 
Executive Creative Director: Andy Grant
Associate Creative Director: Julian Gutierrez
Copywriter: Yashanti Yap
Art Director: Su-Lynn Goh