NOBILE TECHNOLOGY | StarHub Singapore
2024
OPPORTUNITY
Countless breakthrough innovations by women in tech are either unknown or misattributed to men. To celebrate International Women's Day 2024, StarHub wanted to shine a light on these unsung heroines because without them--and women in general-our world wouldn't be the same.
IDEA
Rather than simply boasting about female inventors' numerous accomplishments, we imagined what tech would look like without their contributions-and it looked ridiculous. Introducing 'Nobile Technology', the first-ever phone stripped of all the technologies pioneered by women. A device with no Wi-Fi, no Bluetooth, no GPS, no call button, no caller ID, no contact list, and a long list of no's. And we launched it by spoofing the iconic tech releases packed with sleek animations, micro-focus on details and feature descriptions.
![](https://freight.cargo.site/t/original/i/f3854724e09066c1c858709272235f1eefef45986d164fdf49789114542a3c41/NobileTech_Case-study_5--PR.jpg)
![](https://freight.cargo.site/t/original/i/3f8e08068a14f4fd6ece81550a3bccdb025bf8b7742d43a312bb04aab8c5f235/NobileTech_Case-study_Key-1.png)
![](https://freight.cargo.site/t/original/i/ae21e1a58a2a5e239d5d1a56e541e1fc921799761babc1832e710869d5cc0c59/NobileTech_Case-study_-1--Film.jpg)
![](https://freight.cargo.site/t/original/i/6ed25b66b5761ec104463def04bd5488be322e86eb2d22b41fe446b04270ae01/NobileTech_Case-study-07.png)
![](https://freight.cargo.site/t/original/i/3178137dd66541165b24665e4526df267d1f5b376dd693ad793189956930708b/Screenshot-2024-05-03-at-2.29.31PM.png)
![](https://freight.cargo.site/t/original/i/967cc2fd6940c5ee70294611157d1bf3fbf59165f96a3bc8cf8bd060ddfdc2c6/Screenshot-2024-05-03-at-2.12.32PM.png)
![](https://freight.cargo.site/t/original/i/143ea2b4c242c31f747c05acbdc92c3fc32f8090799816dccf7505cfd17d26d7/Screenshot-2024-05-03-at-2.21.55PM.png)