SPOTIFY | Mandopop Memories
SPOTIFY | Mandopop Memories
SPOTIFY | Mandopop Memories
Spotify
Spotify
Spotify
10 Year Anniversary Campaign
10 Year Anniversary Campaign
10 Year Anniversary Campaign
Mandopop has been with listeners in every milestone of their lives - from their first romances to entering the working world for the first time.
To celebrate 10 years of Spotify in Taiwan, we started the #MyMandopopMemory challenge that transported listeners back to the good ol’ days while helping them create new memories to look back to. The best part? Everyone’s favourite Mandopop artists were in on the reminiscing too!
Through content pieces that trigger oh-so-good nostalgic feels and ones that introduce emerging music, we celebrate the diverse stories of artists and listeners 10 years into the past and future.
Mandopop has been with listeners in every milestone of their lives - from their first romances to entering the working world for the first time.
To celebrate 10 years of Spotify in Taiwan, we started the #MyMandopopMemory challenge that transported listeners back to the good ol’ days while helping them create new memories to look back to. The best part? Everyone’s favourite Mandopop artists were in on the reminiscing too!
Through content pieces that trigger oh-so-good nostalgic feels and ones that introduce emerging music, we celebrate the diverse stories of artists and listeners 10 years into the past and future.
Mandopop has been with listeners in every milestone of their lives - from their first romances to entering the working world for the first time.
To celebrate 10 years of Spotify in Taiwan, we started the #MyMandopopMemory challenge that transported listeners back to the good ol’ days while helping them create new memories to look back to. The best part? Everyone’s favourite Mandopop artists were in on the reminiscing too!
Through content pieces that trigger oh-so-good nostalgic feels and ones that introduce emerging music, we celebrate the diverse stories of artists and listeners 10 years into the past and future.
The look and feel of this campaign was highly inspired by Citypop Aesthetics, a musical and visual genre that re-imagines the 80s look. The use of tailor-made stickers heavily emphasise on nostalgia, sentimentality and the use of memories that lies deeply within the Taiwanese.
The look and feel of this campaign was highly inspired by Citypop Aesthetics, a musical and visual genre that re-imagines the 80s look. The use of tailor-made stickers heavily emphasise on nostalgia, sentimentality and the use of memories that lies deeply within the Taiwanese.
The look and feel of this campaign was highly inspired by Citypop Aesthetics, a musical and visual genre that re-imagines the 80s look. The use of tailor-made stickers heavily emphasise on nostalgia, sentimentality and the use of memories that lies deeply within the Taiwanese.
