KFC | Break The Morning
KFC | Break The Morning
KFC Singapore
KFC Singapore
Campaign
Campaign
KFC’s “Break the Morning” campaign invites consumers to shake up their usual routines by trying its breakfast menu, featuring the brand’s iconic Original Recipe chicken. Built on the insight that not every morning starts well, the campaign gives people permission to break away from routine and start their day with something more satisfying. It is brought to life through a bold visual approach that combines KFC’s distinctive branding with unexpected morning imagery to stand out in the category.
KFC’s “Break the Morning” campaign invites consumers to shake up their usual routines by trying its breakfast menu, featuring the brand’s iconic Original Recipe chicken. Built on the insight that not every morning starts well, the campaign gives people permission to break away from routine and start their day with something more satisfying. It is brought to life through a bold visual approach that combines KFC’s distinctive branding with unexpected morning imagery to stand out in the category.
Extending this approach, using crave-worthy imagery and bold colours, we create distinct looks for different occasions, while staying true to the brand’s visual identity.
Extending this approach, using crave-worthy imagery and bold colours, we create distinct looks for different occasions, while staying true to the brand’s visual identity.
